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Conduct of a multi-country assessment of Communication for Development (C4D) Initiatives for sustainable and long-term behavioural and social change

Vietnam, Philippines, Timor Leste, Indonesia, Myanmar (fka. Burma), Thailand
Field of Expertise:
Social Values and Determinants of Health; Social determinants; Communication for development (C4D)
Narrative description of project:
UNICEF East Asian and Pacific Regional Office (EAPRO) is increasingly focusing on strengthening and promoting integrated Communication for Development (C4D) for key behaviours. The countries in this region are undergoing rapid socio-economic changes. Several countries have reached middle-income country or low-middle income country status with increasing access to technology, opening up innovative approaches for C4D initiatives. Despite these changes, equitable access to and utilization of basic health, nutrition, water, sanitation and hygiene (WASH) services and adoption of positive behaviours towards health and utilization of health services, remain a challenge in the region. For the regional office (UNICEF EAPRO), as its key functions include technical support and quality assurance of programmes at country level, it is fundamental to have a good understanding of countries’ ongoing C4D activities, their capacity and technical support needs across sectors in order to develop effective approaches to strengthen the country level C4D capacity and hence to achieve impact and results at scale.
Description of services provided:
The hera - M&D consortium was contracted to conduct a multi-country assessment of Communication for Development (C4D) initiatives for sustainable behavioural and social change in Maternal, Newborn and Child Health (MNCH), Water, Sanitation and Hygiene (WASH) and Nutrition both at times of emergencies and non-emergencies in thirteen selected countries in the East Asian and Pacific (EAPRO) region.
The objective of this assignment was twofold, that is (i) to identify effective and integrated C4D approaches for improved health, hygiene, nutrition and protective and caring practices and (ii) to identify technical support needs of the UNICEF Country Offices (CO) towards a more cross-sectoral approach.
The assessment resulted in 12 individual country reports, and 2 regional reports; a regional synthesis and a regional approach. The country reports concerned the following countries: Cambodia, Democratic People´s Republic of Korea (DPRK), China, Indonesia, Lao People’s Democratic Republic (PDR), Myanmar, Mongolia, Papua New Guinea (PNG), Philippines, Thailand, Timor-Leste and Vietnam. The regional approach summarized the key findings from the synthesis report, and then drew conclusions, recommendations and action points for enhancing integrated UNICEF C4D interventions at national and sub-national level, and included recommendations of critical areas that will need support from the Regional Office (RO) and Headquarters (HQ). It finally also looked at potential networks and partners.